"'Influence' explains the psychology of why people say yes, and how readers can apply this understanding to their personal and professional lives. Dr. Cialdini is a world-renowned expert in persuasion who brings 35 years of experience researching why people are moved to change behavior. The book includes six universal principles, with direction on how to use these guidelines to master the art of persuasion. I've used these principles to accomplish goals in my personal and professional lives, including everything from helping my employees reach their career goals to helping our global technology consulting company close new business. I recommend this book for anyone in a leadership position."

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